Performance

The Performance page shows what your ad accounts spent, and what that spend returned. It reads every provider your organization connects, and it puts them on one page.

An insight is one row of metrics — spend, impressions, clicks, reach, conversions — for one entity over one date range. AdCrunch reads insights from each provider once a day, and it never writes them itself.

What the page shows

The page has three parts, and all three answer the filters at the top.

• The cards total the range: spend, impressions, clicks, CTR and conversions.
• The chart plots one metric over time. Choose spend, impressions, clicks or conversions.
• The table breaks the range down by a level you choose, one row for each.

The four filters

1. Date range

   The last 7 days, the last 15 days, the last month, or two dates you pick. The default is the last month.

2. Interval

   Day, week or month. It sets the points on the chart. A week is dated by its Monday, a month by its first day.

3. Provider

   All of them, or one. Choosing one also opens the levels that only that provider has — Meta ad sets, TikTok and Google ad groups.

4. Display currency

   The currency the money is shown in. See below.

The table carries a fifth control of its own: the breakdown, which is the level its rows are grouped at. Provider, advertiser and campaign are always available. Below campaign the levels differ per provider, so choose a provider first. Changing the provider moves the breakdown to a level that provider has, rather than emptying the table.

Money across two currencies

Each ad account bills in its own currency. A total that adds euros to dollars is a wrong number, not a rough one.

So AdCrunch converts. Pick a display currency and every figure on the page is converted into it before it is added up — each day at the European Central Bank rate of that day, so an old campaign keeps the rate it ran at.

The default is the currency most of your ad accounts use. An organization whose accounts all bill in one currency sees its own numbers, unconverted.

When the page is empty

An empty page means one of three things, and the page says which.

• Nothing is connected yet. Go to Integrations and connect a provider.
• The first import is running. A connected provider takes a few hours to read in full. The page says so, and it fills in behind the notice as the data lands. You do not have to wait on the page — AdCrunch emails you when there is something to read.
• Nothing ran in this window. The accounts are connected and read, and they simply spent nothing in the range you chose. Widen the date range.

Reading the same figures from code

The page is one caller of the Insight API. Your own code is another: the same metrics, the same breakdowns and the same currency conversion, behind an API key.